While you'd likely get chips at a Mexican-Greek restaurant called El Pita, they wouldn't improve your memory like chips from Elpida. The company, originally formed as a joint venture between Japanese electronics giants Hitachi and NEC, makes DRAM memory devices. The last big DRAM supplier in Japan, it competes with memory device kingpin Samsung Electronics and leading contenders Micron and Hynix. Elpida offers memory technologies that include double data rate (DDR) DRAMs and Rambus-based DRAMs, as well as memory modules. It gets a majority of sales from the Asia/Pacific region. In 2012 Elpida filed for corporate reorganization (bankruptcy) in Japan, then agreed to be bought by Micron later that year.